Although Amazon’s streaming simulcast of NFL Thursday Night football games has not yet approached TV-like results, viewership is on rise. No matter if you are looking at total viewership or the average minute audience, all metrics are up, which presents great opportunities for clients.
What this means for marketers: According to Nielsen, NFL programming continues to dominate TV ratings, accounting for 7 of the top ten most watched programs in 2017. As Amazon’s NFL streaming numbers continue to grow, advertisers now have a means to reach consumers viewing live NFL programming on a new platform for a fraction of the cost of traditional TV. When utilizing Amazon, advertisers not only have another access point to live NFL programming, but they also can target specific segments which helps avoid wasted impressions. It can be a means to reach cord-cutters or cord-nevers, whose numbers continue to grow every year. Utilizing Amazon to reach consumers is just a small example of why all screens in the house should receive consideration as they complement each other when building out plans.