Harmelin Digital Contributor: Mollie Dronson
Digital ad revenues have seen a 19% growth year-over-year in the first half of 2016, with mobile advertising revenues seeing the largest YOY increase from $8.2 billion in Half-Year 2015 to $15.5 billion in Half-Year 2016. Revenues across search, social and video have also seen significant increases over HY 2015.
What this means for marketers: With the digital ad space constantly changing, advertisers can feel more confident than ever in allocating budget to digital advertising. Because digital advertising has the ability to reach consumers directly across multiple platforms, marketers are able to connect and engage with consumers on a more personal level, whether they are at home, at work, or on the go. These increases in digital ad revenues across display, video, mobile, social and search show how now, more than ever, advertisers are relying on this type of advertising over traditional marketing to reach their target audiences. The steep increase in mobile advertising revenues from HY 2015 to HY 2016 also demonstrate how the mobile ad space is constantly evolving and improving, so much so that advertisers are putting more budget towards mobile now than ever before.