Harmelin Digital Contributor: Melanie Jones
Google has begun testing mobile-first indexing for SEO rankings, which determine the order that organic listings of websites are shown on search results pages. In other words, Google will be using the ranking of mobile websites, regardless of whether the user is searching on desktop or mobile. For desktop-only websites, this can be problematic as the loading times and interface are much less user friendly on mobile devices, which might hurt the website’s ranking on search listing pages. In 2015, Google confirmed that it sees more mobile searches than desktop searches on a daily basis, which makes this new indexing test justifiable. Individuals who do not have a mobile version of their website don’t need to worry, as Google will still review the desktop versions.
What this means for marketers: In an ever-changing world on the go, it’s important for website owners to ensure that they are delivering a mobile-friendly experience for all users, especially with Google’s new mobile-first algorithm. Ensuring that websites are mobile friendly can help companies have a prominent position within organic search results, which can drive increases in site traffic, brand recognition and user credibility. Harmelin Media’s SEO team has already begun optimizing towards these new changes from Google for clients’ websites.