Harmelin Digital Contributor: Anthony DiMeo
Marketers now have up to 60 seconds of video capability on Instagram, heralding a step up from the 15 and 30 second ad durations that were previously only applicable.
What this means for marketers: Brands are able to craft and showcase even more creative assets on mobile with the extended ad time than before this move. Clients big and small now have the opportunity to reach target demographics with extended messages on Instagram that are not constrained in scope or creative delivery in order to reach their specific business goals. Harmelin will be able to provide clients with an increased usage of their existing assets on Instagram, or the ability to take advantage of the longer play time to inform consumers about their brands.