Harmelin Media’s client, John Templeton Foundation, was announced as an Official Honoree in The 20th Annual Webby Awards in the category of Advertising: Best Use of Native Advertising. For their hallmark 20th year, The Webbys introduced new Advertising & Media categories, and the Best Use of Native Advertising was one of the additions.
Harmelin Media submitted a case study of the campaign executed on behalf of our Conshohocken, PA-based client. The criteria for the entry was the best, most innovative and effective or creative use of interactive advertising that stands out for being unique and native to the content and experience of the particular media type in which it’s integrated. With nearly 13,000 entries received from almost all 50 US states and 65 countries, the Official Honoree distinction is awarded to the top 20% of all work entered that exhibits remarkable achievement.
Congratulations are in order for John Templeton Foundation and the Harmelin Media account team of Suzanne Longo, Nicole Pearse, Janine Cross, Rich Harmelin and Molly Levine.