Harmelin Digital Contributor: Katy Reedman
The digital landscape continues to evolve on a regular basis. With that, there are several mobile marketing trends that we can consider when trying to help our clients stand out in the new year. These trends include incorporating mobile voice search strategies into SEM campaigns, marrying your audience’s persona to the appropriate micro moments, acting on mobile motivations and assuring your content marketing strategy is responsive to all mobile devices.
What this means for marketers: Getting clients’ brands or products to stand out in a crowd is critical in our business. By identifying new, innovative ways to implement mobile (the fastest growing sector in digital advertising) Harmelin can plan more strategic, and thus successful, campaigns for clients. It is important for us as both planners and buyers to stay ahead of the curve and pitch creative ways to play in the mobile space. These tactics could help us push the envelope in 2017 and give us the opportunity to put new ideas in front of clients.