Mobile continues to be a key channel for advertisers moving into 2018. According to the IAB, video on mobile devices overtook video on desktop. The IAB reports that “mobile video ad spends reached $2.6 billion in the first half of the year and mobile accounted for 54% of digital dollars” during this same time frame. This resulted in a 40% increase from the first half of 2016.
What this means for marketers: These stats fall directly in line with trends at Harmelin Media. As the course of media consumption continues to shift heavily towards mobile, so are the digital recommendations and advertising dollars for clients. While other channels still play a crucial role in reaching the desired target audience, mobile can provide more granular level strategies to pinpoint how to meet the campaign goals. Harmelin anticipates these trends will continue as mobile technology is constantly developing and being used across a wider age range.