Harmelin Digital Contributor: Krystal Mitchell
The industry is beginning to recognize the significance and importance of mobile devices when it comes to driving in store sales. Consumers are now researching products and brands through various touch points on their phones quickly and are spending less times in stores having already made their decision to go and purchase items prior to their visit.
What this means for marketers: It is becoming more and more difficult to argue against the importance of mobile advertising as consumers have the power to access all information needed about a product/brand quickly on the spot. Clients will need to look to Harmelin to help them measure success of mobile executions from consumer devices to in store sales vs. purely focusing on online purchases.