It has been the ‘Age of Mobile’ for almost 5 years and the go-anywhere screens have finally garnered more ad spend than their tethered counterparts.
What this means for marketers: Mobile spend has caught up to mobile time spent. Marketers are beginning to embrace the shift in consumer digital attention to the smaller screens, which means the space will get cluttered quickly. Brands, especially those targeting younger demographics, that have already implemented a mobile strategy and have begun the test and learn phase, are positioned well to standout when saturation occurs, and innovation is a must to break through. Brands that do not start planning for a mobile-first (only) world may be left in the digital dust in the next two years.