As voice search becomes increasingly prominent, many brands want to remain a part of the “conversation.” To rank in voice search, websites need three things:
- A strong domain
- Strong content
- Content divided into logical and easily digested segments
What this means for marketers: There are currently no paid opportunities in voice search, so brands that want to play in this space should invest in their SEO strategy. The biggest opportunity is in informational searches, which currently is most likely to pull from some of the biggest players, i.e. Wikipedia. As voice search providers gain data and confidence, they will likely pull from more niche resources. Optimizing content for voice search now will give informational websites a leg up as the technology advances.