Harmelin Digital Reviewer: Jenn Smith
Researchers at Moffat Nathanson Research predict that by 2020, online media will make up 56% of all media consumption (up 44% from 2014), while traditional TV will make up just 30% of media consumption.
What this means for marketers: It appears the time that most television networks and providers have dreaded and hoped would never come is expected to arrive: the day when we see online video ad sales surpass that of TV. Traditional TV media has been at the forefront of ad sales; however, by 2020, online video ad sales are expected to rise to $100.6 billion. For the industry, this means those traditional TV providers have been forced to find new ways to keep their ad sales alive, many turning to corresponding digital platforms.
Digital media is a territory that is less familiar to many clients; however, we are seeing a change in the way they look at online media. It’s an additional platform to get their message seen and heard. With ever changing data to support our push, Harmelin will continue to inform clients of the value in digital media, especially online video, and the importance of capturing the “cord cutters.”