Harmelin Digital Reviewer: Lamarr O’Connor
Twitter shares some findings, built on industry research and its own data pulled from their “TVxTwitter Playbook”, on social media engagement and TV viewership.
What this means for marketers: Much has been written about the decline of traditional TV viewing. Thanks to the internet, consumers can get the content they want, when they want it, and in a variety of ways, without being tethered to a network scheduled airtime. But for the right shows, the right audiences and the right brands, some of the biggest opportunities to reach and engage a consumer lie in real-time TV viewing and leveraging the social media engagement surrounding it. High levels of engagement on sites like Twitter – the ultimate TV viewing companion – are indicative of an engaged and passionate audience, who are more likely to retain and recall a brands messaging. Advertisers that can smartly insert themselves into the social conversation around their target’s “must-see” shows have a terrific chance to connect.