The CW enjoyed its “most watched” season in three years, according to CW President Mark Pedowitz. “We had a really good year,” Pedowitz said at this year’s upfront held at The London Hotel in NYC on May 15. The network finished the season up in total viewers, up in the 18-49 demo, steady in 18-34 and with its highest concentration of young men to date.
When not broken, don’t fix right? True, but while attempting to keep the success going, the network falls short on two aspects that got them there: the hit show Supernatural and a focus on the male demo.
During Mr. Pedowitz’s speech, he paid special tribute to Supernatural which enjoyed its highest rated season in four years. The show is entering its 10th season and was the key player in the network’s success, yet there’s no spinoff on the schedule. In the same breath that Pedowitz boasts the growth of the male demo, he introduced one of the two new shows for the season, which is a clear soap opera-like “chick” show.
Of the two new shows, one follows suit, while the other is off in its own world.
The CW New Shows
THE FLASH, Tuesday, 8-9PM, Drama A spin-off of sorts from DC Comics-based action drama Arrow, The Flash will star Grant Gustin (Glee) as Barry Allen, a police scientist who becomes the fastest man alive. Allen was just 11 years old when his mother was killed in a bizarre accident and his father was falsely convicted of her murder. Barry was taken in and raised by Detective Joe West (Jesse L. Martin, Law & Order) the father of Barry’s best friend, Iris. Barry becomes a brilliant CSI investigator, whose determination to uncover the truth about his mother’s mysterious death leads him to follow up on every unexplained scientific advancement that comes along, including the cutting-edge particle accelerator which was created by visionary physicist Harrisburg Wells (Tom Cavanagh, Ed). During the public unveiling, the accelerator malfunctions causing a freak storm and striking Barry with lighting. After nine months in a coma, Barry awakens to find the incident has given him the power of super speed, granting him the ability to move through the city like an unseen guardian angel. COMMENTS: The Flash is a ‘true to form’ WB program.
JANE THE VIRGIN, Monday, 9-10PM, Drama What does a 23-year-old virgin do when she becomes accidentally artificially inseminated? Viewers will soon find out this fall. When Jane Villanueva was a young girl, her grandmother convinced her that young women must protect their virginity at all costs. She is determined to not make the same mistake her mother made, which was becoming an unwed mother at the age of 16. Jane does in fact follow through, and she and her boyfriend Michael are waiting until marriage. All of her life plans are turned upside down when she sees her doctor for a routine check-up and is artificially inseminated with a specimen meant for another patient. The doctor, having a bad day, is the sister-in-law of Petra, the woman waiting to be inseminated in the other room. Petra is using her husband’s only sample as a way of keeping him in the marriage – of which he seems dead set on getting out. In a further twist of events, the specimen actually belongs to Rafael, a reformed playboy and cancer survivor, who is not only the owner of the hotel where Jane works but also a former summer crush of hers. COMMENTS: Jane the Virgin should continue to attract young women, who have been the basis of CW’s audience for years.
CW Mid-Season Replacements
iZOMBIE is about a pretty med student turned into a zombie when a zombie-feeding frenzy breaks out a party. Hmm.
THE MESSENGERS is about a scientist whose heart stops in a New Mexican desert when mysterious objects fall to earth, linking her to four strangers.