Philadelphia, PA – Harmelin Media announced that they have been selected as Aspen Dental Management Inc.’s (ADMI) media agency of record.
Harmelin is responsible for media strategy and buying for all ADMI-supported brands, including Aspen Dental, WellNow Urgent Care and Turning Point dental practice. Responsibilities include consumer media across all digital and traditional channels, both national and local, as well as recruitment media. SRI, a national agency search consultancy, assisted in managing the agency search process.
Melissa Pruessing, vice president, channel strategy and planning said, “In Harmelin, we saw an agency who quickly understood our business, offered a customized, integrated and strategic solution, and clearly demonstrated that they’d work tirelessly to partner with us to drive success. We’re already seeing the impact of their efforts in our 2019 business results.”
Mary Meder, president at Harmelin Media said, “We are thrilled to be working with ADMI – they are the leading dental support organization in the U.S., and their performance culture meshes so well with Harmelin’s. We’ve already generated great results out of the gate and we look forward to continuing to grow each of ADMI’s brands through innovative and strategic media solutions.”
In order to better service ADMI and other Midwest clients, Harmelin will be opening an office in Chicago in the coming months. The agency is currently scouting locations and has just made its first Chicago-based hire. Meder expressed excitement about the agency’s growth potential in Chicago: “The new office, in addition to Harmelin’s Philadelphia headquarters and our Los Angeles and Pittsburgh offices, gives us more opportunity to work with leading brands across the U.S.”
ABOUT HARMELIN MEDIA
Harmelin Media specializes in strategic media solutions, and has more than 36 years of experience helping clients navigate a rapidly changing media landscape across traditional, digital and lifestyle forms. The firm has grown to more than $800 million in billings and 255 employees with a diverse client roster including Fortune 500 companies and is now one of the largest independent media service firms in the United States. For more information, visit www.Harmelin.com, or connect with us on Twitter @harmelinmedia or Facebook www.facebook.com/HarmelinMedia.
With an innovative model that takes care of non-clinical business and administrative services so that providers are free to focus on patient care, the team at ADMI is driven by one overarching purpose: To care for the people who care for the patients. ADMI makes it easier for clinicians to have the careers they’ve always dreamed of, delivering care to their patients with the support of a team of experienced business professionals who are committed to making their practices a success. Support provided by ADMI includes services and recommendations related to finding the right locations, leasing, acquiring equipment, accounting and marketing.
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