CBS has finished number one in total viewers for 12 of the last 13 seasons. In a recent teleconference, CBS CEO Les Moonves touted the strength that CBS’s returning favorites, new programs, and their airing of the Super Bowl will bring to the network this season.
ABC has only four fall series premieres this year and the cast of characters is very interesting! We have a former Miss India and Bollywood star, an actual doctor, medical license and all, my teen crush Sonny Crockett and my childhood favorite, Miss Piggy. (And the rest of the Muppets too.)
The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new technologies and the access for advertisers, there was nostalgia this year at the upfronts.
Welcome to the 20th edition of The Harmelin Media Report’s new fall TV season review.
In this upcoming season, the broadcast networks have renewed fourteen of 2014-15’s new shows, compared to thirteen of 2013-14’s new shows which made it to their sophomore season this past season and 20 returning shows two season ago.
As most people know, media usage has been fracturing for quite some time. Less time is being spent with more devices. This has made it difficult for advertisers to reach a high level of saturation with their target audiences. Naturally, advertisers are generally willing to try new avenues of ad delivery in order to hit their awareness goals. Enter in-game advertising.
Written By: Zachary Farrell, Naomi Kauffman and Elena Legg
Technology innovation is what drives changes in new media consumption; simply creating premium content is not enough to ensure its consumption. Mode’s Newfront 2015 presentation addressed these principles and how their new website/mobile app Mode.com will marry the two.
The smartphone is the single greatest tool for consumerism ever created. At first, that may sound like a grandiose statement…but it shouldn’t. Consider how we use our phones every day. We carry it everywhere we go, we use it to solve problems that we encounter throughout the day, we use it for research, and of course we can call and text with it. So, it is not surprising that products and brands are increasing their marketing spends on mobile in order to take advantage of its use.
At the network TV Upfronts event in NYC, executives from Crackle, Sony’s ad-supported TV streaming service, explained their plans to challenge Netflix and Hulu for leadership in the premium TV streaming industry.
Digital media has catapulted from an add-on media feature to a dominant medium, accounting for 30% of media purchases and $49 billion in annual media expenditures (in 2014). In 2015, digital media is an integral part of nearly every media plan. But integral and integrated are two different things. What are the best practices for truly integrating digital media into planning?
In February, publisher Time Inc. announced a print programmatic product across 18 titles. It uses the Media Math DSP to automate print buying.