Nothing gets people scared quite like adding “geddon” to the end of a word. 2015 has already seen one such example: mobilegeddon. Haven’t heard of it? Don’t worry, many people haven’t. And if you’re worried you’ve somehow missed the apocalypse, you can breathe a sigh of relief.
Couponing has grown tremendously since the days of Sunday newspaper circulars. While those who use coupons avidly (see TV show Extreme Couponing) still rely heavily on free-standing inserts, or FSIs, the number of shoppers obtaining their discounts digitally is growing.
Shawn Carter, more commonly known as Jay Z, is a hip-hop mogul whose success has catapulted him into a household name. From record label owner, to music festival curator, to being close buddies with President Obama, there’s no obstacle too large standing in the way of this former kid from the streets of Brooklyn.
Consumer viewing habits have changed dramatically over the years as more and more viewers have begun to embrace the time-shifted viewing experience. Live television consumption of high-profile primetime programming is declining in part due to time-shifted viewing. Video on Demand (VOD), along with DVR recording and online streaming services are growing components of the time-shifting experience.
Written by: Mel Jones, Nick Lynch and Cat Collis
The age of Google search may be over and the time of the multi-platform solution has arrived.
Recently, Nielsen caused quite a stir in the ad industry by formally announcing plans to implement several key enhancements to its television measurement and reporting process. While these enhancements impact both its national and local measurement services, I’d like to focus on just the impending changes to the local service. There were four major initiatives […]
The first time I saw a video ad on Facebook, it tricked me. It started playing in my mobile newsfeed and I watched several seconds of it before realizing it was a Capital One-sponsored video. I felt duped. Then the media strategist in me kicked in, and I began to recognize the genius of it. […]
Now that Super Bowl XLIX is in the books, I wanted to follow up my previous submission with some post-game reporting on the ratings for the game, reviews of the halftime show, and, most importantly, discussion of the commercials. The good news for NBC As you can imagine, with the game being so competitive and […]
Now that the Seattle Seahawks and New England Patriots have qualified for Super Bowl XLIX in Arizona on Sunday, February 1st, we can turn our attention to one of the most exciting parts of the year for people in the advertising world, the Super Bowl commercials. However, things are very different than they were 10, […]
When it comes to shopping, the smartphone is king. If you are like me, all your purchase decisions flow through your smartphone, which enables users to research purchases via the internet and through social media apps. In fact, a recent Telemetrics study reports that 42% of consumers consider their smartphone the most important media resource for making […]