The smartphone is the single greatest tool for consumerism ever created. At first, that may sound like a grandiose statement…but it shouldn’t. Consider how we use our phones every day. We carry it everywhere we go, we use it to solve problems that we encounter throughout the day, we use it for research, and of course we can call and text with it. So, it is not surprising that products and brands are increasing their marketing spends on mobile in order to take advantage of its use.
At the network TV Upfronts event in NYC, executives from Crackle, Sony’s ad-supported TV streaming service, explained their plans to challenge Netflix and Hulu for leadership in the premium TV streaming industry.
Digital media has catapulted from an add-on media feature to a dominant medium, accounting for 30% of media purchases and $49 billion in annual media expenditures (in 2014). In 2015, digital media is an integral part of nearly every media plan. But integral and integrated are two different things. What are the best practices for truly integrating digital media into planning?
In February, publisher Time Inc. announced a print programmatic product across 18 titles. It uses the Media Math DSP to automate print buying.
Nothing gets people scared quite like adding “geddon” to the end of a word. 2015 has already seen one such example: mobilegeddon. Haven’t heard of it? Don’t worry, many people haven’t. And if you’re worried you’ve somehow missed the apocalypse, you can breathe a sigh of relief.
Couponing has grown tremendously since the days of Sunday newspaper circulars. While those who use coupons avidly (see TV show Extreme Couponing) still rely heavily on free-standing inserts, or FSIs, the number of shoppers obtaining their discounts digitally is growing.
Shawn Carter, more commonly known as Jay Z, is a hip-hop mogul whose success has catapulted him into a household name. From record label owner, to music festival curator, to being close buddies with President Obama, there’s no obstacle too large standing in the way of this former kid from the streets of Brooklyn.
Consumer viewing habits have changed dramatically over the years as more and more viewers have begun to embrace the time-shifted viewing experience. Live television consumption of high-profile primetime programming is declining in part due to time-shifted viewing. Video on Demand (VOD), along with DVR recording and online streaming services are growing components of the time-shifting experience.
Written by: Mel Jones, Nick Lynch and Cat Collis
The age of Google search may be over and the time of the multi-platform solution has arrived.
Recently, Nielsen caused quite a stir in the ad industry by formally announcing plans to implement several key enhancements to its television measurement and reporting process. While these enhancements impact both its national and local measurement services, I’d like to focus on just the impending changes to the local service. There were four major initiatives […]