FOX renewed exactly zero of the four new shows they premiered last year. Perhaps that’s the reason the phrase “a new Day One” was coined by Fox Entertainment CEO Charlie Collier. The focus last year seemed to be on sports, citing shorter breaks and more availability. And this year at their upfront presentation, they held […]
MEDIA MAGNIFIED
Michael Always Says ‘K.I.S.S. Keep it Simple, Stupid.’
Despite not having the Super Bowl, Winter Olympics coverage and a share of Thursday Night Football in the fall, NBC came out on top in 2018-19 for the fifth time in six years, averaging a 1.6 rating in the desirable 18-49 demo. “We came into this season from the vantage point of extreme stability, but without any […]
Out With a Bang
For the 11th consecutive year, CBS finished first in total viewers. They were tied for second (with FOX) in Adults 18-49. The network bid farewell to megahit The Big Bang Theory after 12 successful seasons, which then begs the question: can the network continue its dominance of total viewers now that the number one comedy […]
Now I Know My ABC
ABC is a story of consistency. “This is the most stable lineup in more than a decade,” said the newest ABC Entertainment President, Karey Burke, at the network’s upfront presentation in May. Truthfully, this network has been very stable for several years. In 2014, I wrote that ABC introduced a very large number of new […]
My Network is Bigger than Your Network
As raindrops fell on the pavement in New York City this past May, advertising professionals gathered underneath a sea of umbrellas and descended upon Radio City Music Hall for the first day of the broadcast network upfronts. NBC jump-started the week with an emphasis on scale. Linda Yaccarino, NBC Chairman, Advertising Sales and Client Partnerships, […]
Content Overload
Welcome to the 24th edition of Harmelin Media’s annual TV preview. Our 23 previous editions focused on advertising-supported networks (and more recently, Hulu). This year, due to the dramatically changing landscape of video content providers, we have included additional streaming services that are ad-supported, such as YouTube and CBS All Access, and those that are […]
Amazon Prime Joins the Battle for Digital Supremacy
Amazon Prime Day generates a frenzy of shopping activity across the entire retail spectrum. People, regardless of age, demo, gender, etc. flock to Amazon properties to take in the latest must haves. According to Consumer Intelligence Research Partners’ (CIRP) Q1 2019 report, US Prime members spend an average of $1,400 annually on Amazon. Prime members’ […]
Jennifer McFarlane’s 15th Anniversary Interview
July 19, 2004, was Jennifer McFarlane’s first day at Harmelin Media as a Media Assistant. Fifteen years later, she is a successful and dedicated Media Director, leading Harmelin in broadcast and cross screen buying in many top U.S. markets for various clients. We sat down with Jenn to learn a little about her personal life […]
80% of Voice Search Answers Are from Top 3 Organic Results
A recent study by SEMRush indicates content is more likely to be returned for voice search queries if it ranks in the top 3 organic search positions or is contained in a featured snippet like an Answers Box. What this means for marketers: As artificial intelligence advances, more searches are conducted via voice search, such […]
Maggie Machalowski 15th Anniversary Profile
As the Head of Harmelin’s Broadcast Traffic Department, Maggie Machalowski has helped guide our company through the ongoing TV and video evolution, using her expertise to seamlessly merge digital and traditional processes. It was 2013 when Harmelin recognized the benefit to our clients if we were to start our own broadcast traffic department. Lyn Stricker, […]
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