In January, Statista predicted that global digital advertising spending would grow to $248.59 billion this year and that 2019 is the year that native advertising will be adopted on a massive scale. Time and time again, digital agencies and marketers have thrown around the word “native” with little clarity on what constitutes native advertising. Is […]
MEDIA MAGNIFIED
CES 2019: Our Immersive World
It’s easy to get completely consumed by the vastness of CES (Consumer Electronics Show) every year. CES is where the tech industry debuts new products for the coming year. Tech companies large and small put their products on display to the public for the first time at CES. In 2019, there were 180,000 attendees representing […]
Digital Trends to Watch in 2019
As we close out the “teens” decade and prepare for the Roaring Twenties, the media landscape remains as complicated as ever. That cat-and-mouse game between marketers (who seek to sell their wares to consumers) and consumers (who seek to limit or control the marketing messages they receive) has elevated to new levels. It is so […]
The Era of Voice
There are three different Amazon Echo devices in my 1,000 square foot apartment – one in my kitchen, one in my bedroom, and one in my bathroom. A good portion of my life now revolves around voice enabled assistants and devices for everything. I use them to listen to music, control my lights, and look […]
2019 Media Outlook
Well, one thing you can say about 2018 in the media world – it wasn’t boring! The central purpose of paid media – to connect brands and customers in as relevant and efficient means as possible, got both easier and more difficult in the past 12 months. On the one hand, advances in technology mean […]
Google+ Shutting Down After 7 Years
Google recently announced that a data breach coupled with low usage and engagement led to the decision to shut down the social network. While most users aren’t surprised to see it go, the announcement of the data breach does come as a shock. What this means for marketers: In the same blog post that announced […]
The Evolution of Podcast Advertising
The popularity of podcasting has grown exponentially in the past few years, but some might find it hard to believe this media channel can be traced back as far as 2004. According to the WIRED article “The Three Fundamental Moments of Podcasts’ Crazy Rise”, the term “podcast” was first used by writer Ben Hammersley in […]
Customer Inertia: A Greased Path to Purchase
Most of the time when we discuss Customer Inertia we are talking about when consumers continually buy the same brands and products without having any real loyalty to that brand. Shoppers act this way because it is easier than trying to find a new product or brand and spending the time necessary to evaluate the […]
Ad Placement on Digital News Sites
Advertisements placed on local digital news sites are a great way to reach consumers, especially for products and services that are not nationally available. People often look first to local news outlets for their mixture of community event coverage as well as some national news. This provides advertisers on these sites with a unique, hyper-targeted […]
Healthcare Media Mix Trends in Eastern Pennsylvania Markets
By Courtney Shea & Victoria DellaVecchia Media mix trends are beneficial in that they can guide an advertiser in budget allocation, whether annually or on a campaign-by-campaign basis. We looked at the healthcare industry, which is very active in marketing. In Pennsylvania alone, there are several health systems that have merged with or acquired other […]
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