ABC is a story of consistency. “This is the most stable lineup in more than a decade,” said the newest ABC Entertainment President, Karey Burke, at the network’s upfront presentation in May. Truthfully, this network has been very stable for several years. In 2014, I wrote that ABC introduced a very large number of new […]
MEDIA MAGNIFIED
My Network is Bigger than Your Network
As raindrops fell on the pavement in New York City this past May, advertising professionals gathered underneath a sea of umbrellas and descended upon Radio City Music Hall for the first day of the broadcast network upfronts. NBC jump-started the week with an emphasis on scale. Linda Yaccarino, NBC Chairman, Advertising Sales and Client Partnerships, […]
Content Overload
Welcome to the 24th edition of Harmelin Media’s annual TV preview. Our 23 previous editions focused on advertising-supported networks (and more recently, Hulu). This year, due to the dramatically changing landscape of video content providers, we have included additional streaming services that are ad-supported, such as YouTube and CBS All Access, and those that are […]
Amazon Prime Joins the Battle for Digital Supremacy
Amazon Prime Day generates a frenzy of shopping activity across the entire retail spectrum. People, regardless of age, demo, gender, etc. flock to Amazon properties to take in the latest must haves. According to Consumer Intelligence Research Partners’ (CIRP) Q1 2019 report, US Prime members spend an average of $1,400 annually on Amazon. Prime members’ […]
Jennifer McFarlane’s 15th Anniversary Interview
July 19, 2004, was Jennifer McFarlane’s first day at Harmelin Media as a Media Assistant. Fifteen years later, she is a successful and dedicated Media Director, leading Harmelin in broadcast and cross screen buying in many top U.S. markets for various clients. We sat down with Jenn to learn a little about her personal life […]
80% of Voice Search Answers Are from Top 3 Organic Results
A recent study by SEMRush indicates content is more likely to be returned for voice search queries if it ranks in the top 3 organic search positions or is contained in a featured snippet like an Answers Box. What this means for marketers: As artificial intelligence advances, more searches are conducted via voice search, such […]
Maggie Machalowski 15th Anniversary Profile
As the Head of Harmelin’s Broadcast Traffic Department, Maggie Machalowski has helped guide our company through the ongoing TV and video evolution, using her expertise to seamlessly merge digital and traditional processes. It was 2013 when Harmelin recognized the benefit to our clients if we were to start our own broadcast traffic department. Lyn Stricker, […]
The Digitization of Out of Home
Out of home media, defined as static and digital billboards, posters and street furniture, is one of the last true mass reach vehicles. As fragmentation further splinters the media landscape and consumers have more devices, bundles, channels and apps at their fingertips, out of home media only requires consumers to step outside to be seen. […]
Navigating The Shifting Sands of Retail
In general, retail marketing and the retail landscape are constantly in a state of flux. Over the last several years, that change has focused upon the e-commerce space and consumers’ perceptions of brands. Simply stated, consumers want a more personalized experience. They are, however, expecting that a personalized experience won’t impact the speed and accuracy […]
Harmelin Media Presents 2019 Media Trends
On June 12th, Harmelin Media hosted over 75 clients, marketing executives and members of the media for Harmelin’s 2019 Media Trends Presentation. The event, held at the Barnes Foundation in Philadelphia, centered around the rapidly changing media landscape and detailed the implications of media’s evolution for marketers, both now and in the future. Picture this… […]
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