Let’s start off by acknowledging the elephant in the room: the path to a more data-driven marketing strategy or more accountable media campaigns is almost never limited by access to data. If critical information isn’t currently being captured, figure out how to collect it. So why is it so complex to answer simple questions using […]
MEDIA MAGNIFIED
Harmelin Media to Represent Aspen Dental Management Inc., Open Chicago Office
Philadelphia, PA – Harmelin Media announced that they have been selected as Aspen Dental Management Inc.’s (ADMI) media agency of record. Harmelin is responsible for media strategy and buying for all ADMI-supported brands, including Aspen Dental, WellNow Urgent Care and Turning Point dental practice. Responsibilities include consumer media across all digital and traditional channels, both […]
MediaPost Search & Performance Insider Summit: Data, Testing & the 800 lb Gorilla
I have attended many search engine marketing conferences over the years, so I have a very clear expectation of what I can anticipate during these events. Usually there is a huge room filled with booths, enough vendor swag to fill a carry-on bag, and I hopefully walk away with some interesting tips and tricks to […]
Which Programmatic Price is Right?
First-price auction or second-price auction – what is the difference, which is most common, and why does it matter? These are questions that continue to challenge marketers in the programmatic space. If you thought media transacting in a matter of milliseconds was complex, consider the notion of advertisers participating in programmatic auctions that use different […]
Social Video: New Principals & Players
Harmelin Media has been working diligently to articulate our “total video” planning, buying, and measurement approach to adapt to video fragmentation. This approach is based on balanced budgeting for optimal reach, frequency and action in the same omnichannel way that mirrors evolving consumer consumption habits. At Harmelin, our formula for success is: Understanding consumer behaviors, […]
Chewing Gum and Big Data
The year is 1974. “Hooked on a Feeling” is playing on the supermarket speakers, and you’re exhausted after barely sleeping; author Stephen King’s debut novel Carrie has resulted in you jumping at shadows. At the cash register, you pick up some chewing gum and the cashier unexpectedly shoots a hand-laser at a new technology, the […]
Media Companies Say “I Do”
Disney reached an agreement to acquire Fox, Discovery teamed up with Scripps, and AT&T married Time Warner over a six-month stretch in 2018 that seemed like the media industry’s very own version of a reality-TV speed dating game. With any new relationship comes a grace period where all parties are focused on the good, and […]
Not Just Music: The Shifting Audio Landscape
Recent changes in the audio space have led advertisers to re-evaluate the role of podcasts within a media strategy. Harmelin has long addressed the need to own all screens both in and out of the living room, and our audio approach has followed suit by incorporating “Audio Everywhere” strategies into media plans. Within the audio […]
How Should Marketers Define Native in 2019: Simple Question, Still No Easy Answer
In January, Statista predicted that global digital advertising spending would grow to $248.59 billion this year and that 2019 is the year that native advertising will be adopted on a massive scale. Time and time again, digital agencies and marketers have thrown around the word “native” with little clarity on what constitutes native advertising. Is […]
CES 2019: Our Immersive World
It’s easy to get completely consumed by the vastness of CES (Consumer Electronics Show) every year. CES is where the tech industry debuts new products for the coming year. Tech companies large and small put their products on display to the public for the first time at CES. In 2019, there were 180,000 attendees representing […]
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