Harmelin Media

Strategy • Solutions • Success

  • About Us
  • Our Leadership
  • Our Services
  • Blog
  • Contact Us
  • About Us
  • Our History
  • Our Mission

MEDIA MAGNIFIED

A New Day One

September 13, 2019 By Pam Gulotta Leave a Comment

FOX renewed exactly zero of the four new shows they premiered last year. Perhaps that’s the reason the phrase “a new Day One” was coined by Fox Entertainment CEO Charlie Collier. The focus last year seemed to be on sports, citing shorter breaks and more availability. And this year at their upfront presentation, they held […]

Filed Under: Media Magnified, Uncategorized

Michael Always Says ‘K.I.S.S. Keep it Simple, Stupid.’

September 12, 2019 By Jamie Rudenstein Leave a Comment

Despite not having the Super Bowl, Winter Olympics coverage and a share of Thursday Night Football in the fall, NBC came out on top in 2018-19 for the fifth time in six years, averaging a 1.6 rating in the desirable 18-49 demo. “We came into this season from the vantage point of extreme stability, but without any […]

Filed Under: Media Magnified

Out With a Bang

September 11, 2019 By Joyclyn Faust Leave a Comment

For the 11th consecutive year, CBS finished first in total viewers. They were tied for second (with FOX) in Adults 18-49. The network bid farewell to megahit The Big Bang Theory after 12 successful seasons, which then begs the question: can the network continue its dominance of total viewers now that the number one comedy […]

Filed Under: Media Magnified

Now I Know My ABC

September 9, 2019 By Wendy Rumer Leave a Comment

ABC is a story of consistency. “This is the most stable lineup in more than a decade,” said the newest ABC Entertainment President, Karey Burke, at the network’s upfront presentation in May. Truthfully, this network has been very stable for several years. In 2014, I wrote that ABC introduced a very large number of new […]

Filed Under: Media Magnified

My Network is Bigger than Your Network

September 6, 2019 By Caity Lamb Leave a Comment

As raindrops fell on the pavement in New York City this past May, advertising professionals gathered underneath a sea of umbrellas and descended upon Radio City Music Hall for the first day of the broadcast network upfronts. NBC jump-started the week with an emphasis on scale. Linda Yaccarino, NBC Chairman, Advertising Sales and Client Partnerships, […]

Filed Under: Media Magnified

Content Overload

September 5, 2019 By Cheryl Klear Leave a Comment

Welcome to the 24th edition of Harmelin Media’s annual TV preview. Our 23 previous editions focused on advertising-supported networks (and more recently, Hulu). This year, due to the dramatically changing landscape of video content providers, we have included additional streaming services that are ad-supported, such as YouTube and CBS All Access, and those that are […]

Filed Under: Media Magnified

Amazon Prime Joins the Battle for Digital Supremacy

September 3, 2019 By Jeremy Kusnir Leave a Comment

Amazon Prime Day generates a frenzy of shopping activity across the entire retail spectrum. People, regardless of age, demo, gender, etc. flock to Amazon properties to take in the latest must haves. According to Consumer Intelligence Research Partners’ (CIRP) Q1 2019 report, US Prime members spend an average of $1,400 annually on Amazon. Prime members’ […]

Filed Under: Media Magnified

Jennifer McFarlane’s 15th Anniversary Interview

August 20, 2019 By Harmelin Media Leave a Comment

July 19, 2004, was Jennifer McFarlane’s first day at Harmelin Media as a Media Assistant. Fifteen years later, she is a successful and dedicated Media Director, leading Harmelin in broadcast and cross screen buying in many top U.S. markets for various clients. We sat down with Jenn to learn a little about her personal life […]

Filed Under: Media Magnified

80% of Voice Search Answers Are from Top 3 Organic Results

August 14, 2019 By Mike Puzo Leave a Comment

A recent study by SEMRush indicates content is more likely to be returned for voice search queries if it ranks in the top 3 organic search positions or is contained in a featured snippet like an Answers Box. What this means for marketers: As artificial intelligence advances, more searches are conducted via voice search, such […]

Filed Under: Media Magnified

Maggie Machalowski 15th Anniversary Profile

August 6, 2019 By Harmelin Media 1 Comment

As the Head of Harmelin’s Broadcast Traffic Department, Maggie Machalowski has helped guide our company through the ongoing TV and video evolution, using her expertise to seamlessly merge digital and traditional processes. It was 2013 when Harmelin recognized the benefit to our clients if we were to start our own broadcast traffic department. Lyn Stricker, […]

Filed Under: Media Magnified

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 18
  • Next Page »

Get Notified of Blog Posts!

   
         
   
   

Our Topics

4 Ps 2016 election 2016 Media Spending ABC active view AdAge Ad Age ad blockers Ad blocking addressable TV Ad Fraud ad spending Advanced Targeting advertiers Advertisers Advertising AdX agencies amazon AMC American Housewife American Idol ANA App Apple Apple Watch apps Association of National Advertisers audio audio streaming Benchmarks Bing Blackish Blindspot Blood and Oil Bravo broadcast television broadcast tv buying BuzzFeed News cable catalina CBS Checkout51 Chicago Med CNE Coach Comedy Central Commercials comScore consumers Convergence Cord cutting Couponing Coupons CPG CPM Crackle Crazy Ex Girlfrienc CRM Retargeting CW Data Dating App dayparts DEAL DeskOne DFP Digital Digital Point of Contact Display Disruption DoubleClick DPOC Dr. Ken DSP E! e-commerce election dates Empire ESPN Facebook Facebook Messenger Facebook Video Fall TV Fall TV Preview films Firefox Fitbit Food Network Football Forced view Fox FSI Gaming Generation X Generation Z geo fence Google Grandfathered Harley Davidson Harmelin Harmelin Insight Harmelin Media Harmelin Media Report hashtag Header Bidding Healthcare high tech ad holocube How To Get Away With Murder Hype Cycle IAB Technology Ibotta Innovation instagram Jane the Virgin John Stamos kantar Kantar Media kik Laura Walker LEAN local media loT Lyft Magazine Marketers Marketing Mix Marketing Technology Group Mashable media Media Buying media landscape Media Math Media Planning Meghan Rienks millenial Millennial millennials MMA mobile mobile coupons Mobile Location Leadership Forum mobile pay Moblie Moblie Marketing Association Mode.com Mode Media Modern Family MTV multi-media Music Native Video NBC Networks Newfront newspaper New York City New York Times NFL Nielsen NYC NYT online retail online shopping Online Video oracle Out-of-home pandora Papal visit payment People Pepsi personalization Philadelphia photos Pilgrims Place PlaceIQ PlayStation PlayStation Vue Pokemon Pokemon GO Political Advertising Pope Pope Francis Price Print Product programmatic Programmatic Coupons Progressive Insurance Promotion proximity targeting PTV Publishers Quantico Radio rates Ratings retail ROI Rosewood sales Scream Queens search Seinfeld SEO Shonda Rhimes Shopkick Shopping Smartphone smartphones Snapchat Social Social Good Summit social media Social Media Team Sony SoundCloud Spike Sports spotify streaming Super Bowl Super Girl tablets tech technology Television The Middle The Muppets The Player Tidal Time Inc TLC TV TV buying TV Preview TV sponsorships Twitter U.K. U.S. Upfront Upfronts US Open Video video ads Virtual Reality Voluntary view VR Waze Wearables WhatsApp Windows 10 World Meeting of Families Yahoo YouTube

© Harmelin Media 2018
Sitemap
Privacy Policy
Employee Login

  • Facebook
  • Google+
  • Instagram
  • LinkedIn
  • Twitter