The popularity of podcasting has grown exponentially in the past few years, but some might find it hard to believe this media channel can be traced back as far as 2004. According to the WIRED article “The Three Fundamental Moments of Podcasts’ Crazy Rise”, the term “podcast” was first used by writer Ben Hammersley in […]
MEDIA MAGNIFIED
Customer Inertia: A Greased Path to Purchase
Most of the time when we discuss Customer Inertia we are talking about when consumers continually buy the same brands and products without having any real loyalty to that brand. Shoppers act this way because it is easier than trying to find a new product or brand and spending the time necessary to evaluate the […]
Ad Placement on Digital News Sites
Advertisements placed on local digital news sites are a great way to reach consumers, especially for products and services that are not nationally available. People often look first to local news outlets for their mixture of community event coverage as well as some national news. This provides advertisers on these sites with a unique, hyper-targeted […]
Healthcare Media Mix Trends in Eastern Pennsylvania Markets
By Courtney Shea & Victoria DellaVecchia Media mix trends are beneficial in that they can guide an advertiser in budget allocation, whether annually or on a campaign-by-campaign basis. We looked at the healthcare industry, which is very active in marketing. In Pennsylvania alone, there are several health systems that have merged with or acquired other […]
23rd Annual TV Preview – Our Predictions
Best New Dramas – Tie A MILLION LITTLE THINGS, Wednesday 10-11p, Drama This series is about a group of friends with a very strong bond. As strong as that bond is, after one in the group commits suicide, much is brought into question. They are there for each other, but are they being open and […]
23rd Annual TV Preview – Hulu Edition
Hulu has the content and viewers are flocking, 20 million subscribers to be exact (up 20 percent from last year). The streaming video service has a library exceeding 75,000 TV episodes, more than double its competitors. With titles like This is Us, Modern Family, Empire and The Good Wife, it’s no wonder our weekends are […]
23rd Annual TV Preview – Cable Edition Part 2
FX Mr. Inbetween is a new six-episode half-hour drama about Scott Ryan. Ryan is a criminal for hire juggling everyday life. This series is based on a short film by Ryan, an Australian actor. HGTV Flip or Flop’s Christina El Moussa will star in a new show Christina on the Coast in early 2019. Christina […]
23rd Annual TV Preview – Cable Edition Part 1
A&E The success of the network is driven by several provocative reality stories including Leah Remini: Scientology and the Aftermath and Live: PD. Building on these programs, the network will debut Many Sides of Jane. It follows the journey of a 28-year-old woman with multiple personality disorder, as she struggles to understand the causes and […]
23rd Annual TV Preview – CW Edition
After nine years, CW has decided to reclaim Sunday nights and expand its primetime lineup. The network will now offer six nights and 12 hours of original scripted series. According to Rob Tuck, EVP of National Sales, these two additional hours of programming will increase network ad inventory by 20 percent. Mark Pedowitz, president of […]
23rd Annual TV Preview – Fox Edition
The FOX fall lineup will include three days of sports while introducing two new comedies and picking up another from ABC. Fox is looking to shed what it views as dead weight in its entertainment divisions by focusing on the far more profit- able news and sports sides of its business. This happens as Disney […]
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