The FOX fall lineup will include three days of sports while introducing two new comedies and picking up another from ABC. Fox is looking to shed what it views as dead weight in its entertainment divisions by focusing on the far more profit- able news and sports sides of its business. This happens as Disney […]
MEDIA MAGNIFIED
23rd Annual TV Preview – NBC Edition
For the fourth time in five years, NBC claimed the number one spot in the Adults 18-49 demographic. The network aired both the Super Bowl, the most-watched program of 2018, and the 2018 Winter Olympics in the same year. NBC also benefited from popular and buzzworthy shows like This Is Us (the top-rated drama on […]
23rd Annual TV Preview – CBS Edition
It was thought NBC’s airing of the Super Bowl and the Winter Olympics would dethrone CBS in total viewers, but CBS execs would not be denied their tenth consecutive win! In the final weeks of last season, CBS pulled out the win in total viewers. Big Bang Theory finished the year as the most watched […]
23rd Annual TV Preview – ABC Edition
At the 2018 upfront, ABC’s focus was on Freeform, ABC News and ABC prime programming. They want to reach “everyone from teenagers to baby boomers and everybody in between.” As in the past several years, ABC appears to be keeping changes to a minimum, trying to find what’s working and building on that. To that […]
23rd Annual TV Preview – Upfronts 2018
Every May in NYC, the advertising industry descends on mid-town with a sense of familiarity in the air. We flow in and out of historic sites – progressing from Radio City to Lincoln Center to Carnegie Hall. We recognize faces and hear similar claims (‘We’re number one!”) – but this year, this sense of familiarity […]
23rd Annual TV Preview – Network Controversies The 2018-19 TV Season
Welcome to the 23rd edition of Harmelin Media’s annual TV preview. This past 2017-18 season, the networks renewed 18 of their new shows which is the same number as the previous two years. This coming season, the networks will premiere 18 new shows in the fall (ten dramas, eight comedies). Additionally, there are more than 19 […]
Amazon E-commerce Digital Marketing Staple or Retail Relationship Killer?
Amazon is online retail. Can anyone argue with that? Few companies are as synonymous with a vertical as Amazon is with e-commerce. The company is a giant in all respects, but has its meteoric growth come at the expense of long-standing relationships that brands had fostered with traditional brick and mortar retailers? Harmelin Media believes […]
YouTube TV, Amazon Prime and the ever-changing sports media landscape
This year’s NBA Finals matchup may not have been a new pairing, but the league did introduce one new element for 2018 – a presenting sponsor. YouTube TV scored this mega sponsorship. In addition to their logo featured on the courts in Cleveland and the Golden State arena, the TV streaming service also produced unique […]
What is ATSC 3.0 … and what does it mean for advertisers?
In November 2017, the FCC voted to allow broadcasters to use a “next generation” transmission standard by the Advanced Television Systems Committee called ATSC 3.0. This new technology promises to bring consumers a greater level of TV interactivity to over-the-air broadcasts – the same type of interactivity that has been reserved for other broadband providers […]
The Effect of Winning Sports Teams on the Philadelphia Marketing Industry
The city of Philadelphia has had a remarkable year! With a Super Bowl win and a few NBA playoff games under our belt, Philadelphia sports teams are getting some attention. From a media perspective, how does this impact the marketing industry in Philadelphia? When a sports team is winning, their brand becomes more valuable. When […]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 14
- Next Page »