In advertising, it’s all about the data. With our media analytics services we help our clients make sense of that data.
We use data to formulate fact-based decisions to drive campaign results and deliver on your key performance indicators across all media. Whether it’s statistical analysis or media modeling, we transform data into straight-forward marketing intelligence and actionable media recommendations.
Different Methods for Different Situations
Harmelin employs multiple methods of analyzing your key performance indicators:
- Direct Tracking for DR and online campaigns with a strong offer, a call to action and a response mechanism (800# or website)
- Test/Control for use across multiple geographies using “matched markets”
- Pre/Post monitoring for branding campaigns extending over longer periods of time
- Media Mix Modeling which is best used when the media mix varies week to week and brands have 2-3 years of historical data