Mastering the nuances and opportunities of paid search can take years. Fortunately, Harmelin Search has invested those years for our clients by accumulating extensive industry knowledge and experience.
Rolling Up Our Sleeves
We believe it’s the little things that make the difference. For paid search, this includes:
- Understanding how your consumers search in order to select the most successful keywords
- Having the most creative and compelling ads
- Manually evaluating the performance of each keyword
- Leveraging automatic optimization through bidding management tools
- Going beyond tracking impressions and clicks to analyzing what consumers are doing once they arrive on your website.
Trained and Certified
Harmelin Search is SEMPO-trained and Google Adwords Certified, but more importantly we are regularly in contact with our Google, Yahoo! and Bing representatives to understand the latest developments and to leverage the beta programs of the constantly evolving search engines. The Harmelin Search team will develop, set up, optimize and manage your paid search campaigns. The results are the strongest, most measurable components of many media buys and deliver exceptional ROI.
We understand that cookie-cutter plans do not work for paid search. You need to explore, experiment and test. Our experience has helped us develop a proprietary approach to campaign design that provides both structure and flexibility. We call this our C3 Architecture – Coverage, Conquest and Converts.