When clients need to communicate a lengthy direct sell to potential customers, the answer is often found in direct response media.
Driving Calls and Sales>
Our team of direct response marketing specialists designs and negotiates TV and radio schedules that drive measurable, timely results. Through our proprietary LeadTrakSM system, we match our clients’ spots with inbound phone calls to accurately track the effectiveness of each ad and its direct correlation to sales, providing specific and detailed analysis of each campaign.
Team of DR Specialists
We have the people, tools and technology to deliver efficient results. More importantly, because of the timely nature of these campaigns, we have an unparalleled dedication to customer service, After all, what good are the results if no one knows about them?
As part of the strategic planning process, we immerse ourselves into our clients’ marketing team to gain a full understanding of their campaign goals and objectives. During this process, we work in lock-step with the client to design the media strategy to most efficiently generate response.
Negotiation & Placement
In order to give our clients first-mover advantage, we have negotiated DR rate cards for all local and national TV markets. In addition, we have individual market specialists in each spot market. The combination of pre-negotiated rate cards, market specialists and buying clout ensures the lowest rates with optimum clearance.