Today’s consumers are savvy with technology and overwhelmed by the flood of marketing messages they receive daily.
Consumers Have Control
The combination of technological savviness and overwhelming marketing efforts has more consumers taking control over the messages they see and the ones they avoid. In this environment, it is critical that your company find new and different touchpoints to intersect with consumers at the right time and in the most favorable environment.
We Make People Say “Wow”!
Harmelin’s lifestyle media team knows how to get your product or service noticed. We sift through endless opportunities to identify the most tactical means for you to engage one-on-one with prospects, making them notice and feel good about your brand. From bars to concert venues, golf courses to gas stations, Times Square to Main Street, we make people say “Wow!”
Making the CASE
Not every clever idea is a good one. In fact, many of the ideas we initially consider end up being wrong for a client for various reasons. But Harmelin won’t recommend a tactic unless it passes our four-part test, the Harmelin CASE analysis. It must be:
- Creative, to stand out from the clutter
- Affordable, meeting your budget criteria
- Strategic, achieving your specific objectives
- Executable, without creating an operational nightmare for you