At Harmelin, we go beyond tracking what your customers do and focus on where they do them and why.
Insights are the natural progression from research and the primary focus of the Harmelin Media Insights Group. Generating rich insights and strategic ideas goes beyond the gathering of research data or the use of syndicated tools. It requires expertise in both the interpretation and practical application of that information to uncover meaningful connections between consumers and brands. The Harmelin Media Insights Group has that expertise.
Interpretation to Application
The Harmelin Insight Group group brings more than 70 years of combined experience in media and research, and its members are respected national experts in the media industry. This expertise, teamed with a comprehensive research library provides our clients with a powerful resource in measuring past behavior and predicting future success.
You need it, we have it
Harmelin holds full-service contracts with each of the leading research providers across all major media – Arbitron Inc. for radio, the Audit Bureau of Circulations for newspaper, comScore for internet, Nielsen Media Research for television data and the Traffic Audit Bureau for out-of-home.
Our comprehensive research library also includes subscriptions to GfK MRI’s Survey of the American Consumer and Teenmark surveys, IPSOS Media CT’s Mendelsohn Affluent Survey, Scarborough ResearchTM for all U.S. markets, SQAD® media cost forecast data and all SRDS Media Solutions vendor databases.
To gather competitive spending insights, Harmelin licenses Kantar Media’s StradegyTM &Evaliant 3.0TM software systems, and Harmelin’s Insight Group uses a suite of software programs from Telmar Information Services to generate both individual and multi-media reach and frequencies.