Offline media like television, radio, print and out-of-home are the workhorses of media, delivering solid audience for many products.
The Rules Have Changed
While the importance of digital and social media cannot be overstated, it is critical that consideration and expertise also continue to be dedicated to traditional media. Fragmentation, technology and consumer control mandate strategies to ensure your ads are seen, heard and successful. Harmelin understands the importance of offline media and does not cut corners when it comes to planning, negotiating, implementing and tracking these media plans.
Market Specialists are the Key
In addition to our national media team, Harmelin has a team of market specialists whose expertise covers the entire United States as well as many international markets. Our buyers are a seasoned group who learn the idiosyncrasies of each market, and understand that what works in Portland, Oregon might not be appropriate in Portland, Maine. More than ever, our focus on premium placements, lower costs and meaningful value-added makes a difference for our clients.
We also excel at developing multi-channel sponsorships with vendors, appropriately extending our client’s message to a traditional vendor’s digital and converging properties.