Sports Marketing

Outside of love, sports holds the greatest passion and loyalty for consumers, contributing to the power and importance of sports marketing, sponsorships, alliances, partnerships and advertising.

Proprietary Evaluation System

The Harmelin Sports Marketing team are experts in customizing multi-platform sponsorships of professional and collegiate teams, negotiating concession rights, building product alliances and coordinating agreements for the naming rights of major venues. Harmelin utilizes proprietary evaluation systems to analyze and customize complex packages while maximizing the potential of sports relationships.

Delivering ROI

Each sports client has different objectives, including raising brand consideration, selling product, sampling and hospitality. Our team will take your specific objectives and customize a package to deliver your target ROI. We’re with you every step of the way, through execution and post-season analysis. Our clients’ renewal rate with sports properties is a testament to the value we deliver and the impact that sports campaigns can make.