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ANA Masters of Marketing Recap

October 29, 2015 By John Camilleri Leave a Comment

At the Association of National Advertisers (ANA) conference last month, twenty-eight hundred of my brethren in the advertising community watched memorable presentations from Progressive Insurance, Pepsi, Lyft, Harley Davidson, GE, Audi and Arby’s.

While the D and I words (Disruption and Innovation) were overused for my taste, luckily, the M word (Millennial) wasn’t used too much. In fact, it was emphasized several times that targeting exclusively by generation could be too broad-based.

Filed Under: Media Magnified Tagged With: Ad blocking, ANA, Association of National Advertisers, Disruption, Harley Davidson, Innovation, Lyft, Millennial, Pepsi, Progressive Insurance

Association of National Advertisers 2014 Conference Recap

November 18, 2014 By John Camilleri Leave a Comment

At the ANA conference a few weeks ago, we saw some great presentations from Target, General Mills, Chobani, Nissan, T-Mobile, Walmart and many other iconic brands and companies. A few presentations really stood out for me, however it was the Kraft presentation by CMO Deanie Elster that was the most inspiring. Deanie demystified how Kraft built their “Big Data” […]

Filed Under: Media Magnified Tagged With: Advertising, ANA, Data

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