SoundCloud is an audio streaming platform that is very different from other audio streaming platforms. While SoundCloud does stream licensed music tracks, it’s also a go-to platform for user-generated content. Any user can create a profile and upload audio content to SoundCloud, making it similar to how YouTube functions in the video space. It also offers a social aspect – users can comment on one another’s tracks, and share the tracks or playlists on their own pages, a la a ‘retweet’ on Twitter. SoundCloud players can easily be embedded on a webpage, so it’s become a preferred way for many music sites and bloggers to put tracks or albums in front of their readers.
Shawn Carter, more commonly known as Jay Z, is a hip-hop mogul whose success has catapulted him into a household name. From record label owner, to music festival curator, to being close buddies with President Obama, there’s no obstacle too large standing in the way of this former kid from the streets of Brooklyn.