Channing Dungey, ABC Entertainment Group president, described ABC shows not as money makers or ratings giants but as “our brand of storytelling” and said that ABC has spent years building a promise of relevant, compelling stories from bold, passionate storytellers. I agree that ABC has a style different from the other networks and I think that most of what they have coming up will build on that style.
The CW is inserting Supergirl on Mondays this fall, and while the ratings may not equal what the show did on CBS, it will likely be a top three show for The CW. “This is the right place for it,” said CW’s president Mark Pedowitz. “It’s going to help us.”
The fall line-up may prompt programming questions since the CW decided not to group together the DC-based shows on any given night.
Did you ever get a song stuck in your head? That seems to be happening to me with FOX’s 2016-17 pilots for the upcoming season. It’s not necessarily a bad thing either. I keep having Cher’s If I Could Turn Back Time pop into my head and then sometimes I hear Cyndi Lauper’s Time After Time as well. It could be that I grew up in the 1980’s or maybe, just maybe, there is something as to why these “time” songs are stuck in my head.
NBC was the first network to reveal its schedule during upfront week, and the network touted its stability to the advertisers. NBC slipped to No. 2 this season in the 18-49 demo after two years on top, but NBC Entertainment Chairman Rob Greenblatt said, “There’s very little upheaval. This is the first time in a long time we are not running around and throwing shows up against a wall.”
ABC has chosen stability for the second year running. There are five new shows premiering in the fall — fewer than in past seasons. Monday starts with the twenty-third season of Dancing with the Stars leading into the new drama Conviction. The Middle moves to Tuesday to anchor the night, leading into the new comedy American Housewife.
In May, ad professionals flocked to NYC for the unveiling of the 2016-17 broadcast line-up. The industry eagerly awaits the clips for fall broadcast premieres and starts placing bets on which programs will be hot and which will flop. For TV fans, there’s nothing like this behind-the-scenes look at new content. At a time when innovation and technology reign supreme, there’s comfort in this long-standing tradition.
Welcome to the 21st edition of the Harmelin Media Report’s new TV season review. For the 2015-16 season which just ended in the spring, the networks renewed more shows than the prior year — eighteen new shows were renewed compared to fourteen in the 2014-15 season. This coming season, the networks will premiere 20 new shows in the fall (13 dramas and 7 comedies). Additionally, there are more than 23 shows premiering in mid-season.
Media partners/vendors across channels are starting to see demand for inventory pick up. The biggest spike will occur during September through election day, but many campaigns will start spending after the conventions, which means early activity in August. The best advice for advertisers is to plan and book early.