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Fall TV Preview: CW

August 25, 2016 By Pam Gulotta Leave a Comment

The CW is inserting Supergirl on Mondays this fall, and while the ratings may not equal what the show did on CBS, it will likely be a top three show for The CW. “This is the right place for it,” said CW’s president Mark Pedowitz. “It’s going to help us.”

The fall line-up may prompt programming questions since the CW decided not to group together the DC-based shows on any given night.

Filed Under: Media Magnified Tagged With: broadcast tv, CW, Fall TV Preview, Harmelin Media, Harmelin Media Report

Fall 2015 TV Preview: CW

August 25, 2015 By Pam Gulotta Leave a Comment

The CW has only one new show on the docket for fall and two for mid-season. This comes after a year that EVP of Sales Rob Tuck called the CW’s best season ever. “Our ratings are up year-to-year for the third season in a row.

Filed Under: Media Magnified Tagged With: Advertising, Crazy Ex Girlfrienc, CW, Fall TV Preview, Harmelin Media, Harmelin Media Report, Jane the Virgin

Upfronts 2015: The Power of TV

August 12, 2015 By Caity Lamb Leave a Comment

The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new technologies and the access for advertisers, there was nostalgia this year at the upfronts.

Filed Under: Media Magnified Tagged With: ABC, Advertising, buying, CBS, CW, Fall TV Preview, Fox, Harmelin Media, NBC, TV, Upfronts

Fall 2014 TV Preview: CW

August 9, 2014 By Pam Gulotta

The CW enjoyed its “most watched” season in three years, according to CW President Mark Pedowitz. “We had a really good year,” Pedowitz said at this year’s upfront held at The London Hotel in NYC on May 15. The network finished the season up in total viewers, up in the 18-49 demo, steady in 18-34 and […]

Filed Under: Media Magnified Tagged With: CW, TV

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