Strategy • Solutions • Success
The CW is inserting Supergirl on Mondays this fall, and while the ratings may not equal what the show did on CBS, it will likely be a top three show for The CW. “This is the right place for it,” said CW’s president Mark Pedowitz. “It’s going to help us.”
The fall line-up may prompt programming questions since the CW decided not to group together the DC-based shows on any given night.
The CW has only one new show on the docket for fall and two for mid-season. This comes after a year that EVP of Sales Rob Tuck called the CW’s best season ever. “Our ratings are up year-to-year for the third season in a row.
The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new technologies and the access for advertisers, there was nostalgia this year at the upfronts.
The CW enjoyed its “most watched” season in three years, according to CW President Mark Pedowitz. “We had a really good year,” Pedowitz said at this year’s upfront held at The London Hotel in NYC on May 15. The network finished the season up in total viewers, up in the 18-49 demo, steady in 18-34 and […]
