Within the past five years, dating services have grown to a $2.2+ billion industry as consumers turn to the internet looking for love. The term “swiping right” has become a frequent phrase among those familiar with dating apps. In the mobile dating world, to “swipe right” means that you have personally endorsed someone or something. In the context of dating, it would obviously mean someone – you’re endorsing that someone as a prospective date. But you can also ‘swipe right’ to endorse things – like products, services, stores, places, etc.