If you have been watching, reading, surfing or listening to the news you have heard the phrase “#Join the Conversation.” It usually appears during a news story and prompts you as the audience to participate with a response on a social media channel.
With the rapid increase of online media consumption over the last few years, newspapers have seen a noticeable decrease in circulation. Where newspaper used to be king, fake online media outlets and/or stories now garner more engagement than real news.
Facebook does not publish performance benchmarks. So what’s a social media activation specialist to do when Facebook gives you lemons? Make like Beyoncé and Lemonade.