The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new technologies and the access for advertisers, there was nostalgia this year at the upfronts.
Welcome to the 20th edition of The Harmelin Media Report’s new fall TV season review.
In this upcoming season, the broadcast networks have renewed fourteen of 2014-15’s new shows, compared to thirteen of 2013-14’s new shows which made it to their sophomore season this past season and 20 returning shows two season ago.