Channing Dungey, ABC Entertainment Group president, described ABC shows not as money makers or ratings giants but as “our brand of storytelling” and said that ABC has spent years building a promise of relevant, compelling stories from bold, passionate storytellers. I agree that ABC has a style different from the other networks and I think that most of what they have coming up will build on that style.
NBC was the first network to reveal its schedule during upfront week, and the network touted its stability to the advertisers. NBC slipped to No. 2 this season in the 18-49 demo after two years on top, but NBC Entertainment Chairman Rob Greenblatt said, “There’s very little upheaval. This is the first time in a long time we are not running around and throwing shows up against a wall.”
Welcome to the 21st edition of the Harmelin Media Report’s new TV season review. For the 2015-16 season which just ended in the spring, the networks renewed more shows than the prior year — eighteen new shows were renewed compared to fourteen in the 2014-15 season. This coming season, the networks will premiere 20 new shows in the fall (13 dramas and 7 comedies). Additionally, there are more than 23 shows premiering in mid-season.
The Discovery Channel is enjoying a successful run and it continued this past year with primetime ratings up 12% from the previous year. The network will return the staples that have gotten them this successful run and shows will include the favorite Shark Week. Also coming back to help secure the loyal fan base will be Naked and Afraid, Deadliest Catch, Bering Sea Gold, and Gold Rush. This should keep the network right around where it has been in recent years, but in order to move up and garner higher viewership, Discovery is bringing in several interesting new shows this coming year.