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Millennials Aren’t as Hard to Reach as You Think

April 14, 2016 By Kathy Coyne Leave a Comment

Millennials Aren’t as Hard to Reach as You Think

Why are Millennials seen as an elusive group to effectively target with media?

Other than newspaper readership, Millennials are on-par with other generations’ media consumption. According to the GfK-MRI Fall 2015 Survey, Millennials read just 11 newspapers per month compared to Gen X’s 14 newspapers and the Boomers’ 18. However, Millennials spend more cumulative time with TV, radio, and digital media than Generation X while each generation reads an average of nine magazines per month.

Filed Under: Media Magnified Tagged With: Generation X, Harmelin Media, Millennial, newspaper, Nielsen, TV

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