In 2016, so much of our reality is now spent consuming technology. From desktops and televisions at home, to laptops and tablets at the coffee shop, to smartphones and Apple watches at a sporting event, our devices follow us everywhere we go. How many of us are guilty of checking our smartphone while simultaneously browsing the web on our laptop with our TV turned on in the background?
Header Bidding is the latest frenzy to consume the media and advertising industry. Publishers are toiling away in labs, trying to figure out how to take back more of the revenue pie, while advertisers lie awake at night fearing increased costs and changes to inventory access. Like many industry changes, header bidding started as a low hum, and has now moved into the over-hyped, can’t-live-without-it, will-solve-all-our problems phase.
Every day, consumers are evolving. They are growing wiser and seeking information in faster, more convenient ways. Our purpose as search marketers is to put that information at consumers’ fingertips. As a natural reaction to this, the world of paid search has become a wave of continuous change and we owe it to our clients to ride ahead of it.
Written by: Mel Jones, Nick Lynch and Cat Collis
In November of 2014, Mozilla Firefox and Yahoo partnered in an attempt to overthrow the search empire, Google. Soon after, Yahoo and Bing announced their split, with Yahoo’s new attempt to restart their own search offering, now called Gemini.
Nothing gets people scared quite like adding “geddon” to the end of a word. 2015 has already seen one such example: mobilegeddon. Haven’t heard of it? Don’t worry, many people haven’t. And if you’re worried you’ve somehow missed the apocalypse, you can breathe a sigh of relief.