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Political Advertising & Local Media in 2016

September 30, 2015 By Planning Advisory Group Leave a Comment

Political spending for 2016 will follow the trend of past elections cycles and only get larger. According to Borrell Associates, political advertising will reach a record $11.4 billion, up 20% from the past presidential election. Digital will exceed $1.1 billion, up 700% from the last presidential election. This represents projected spending from candidates and outside groups, and about half of total spending will support the national election.

Filed Under: Media Magnified Tagged With: buying, Commercials, dayparts, election dates, Harmelin Media, Kantar Media, Political Advertising, rates, TV

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