Every day, consumers are evolving. They are growing wiser and seeking information in faster, more convenient ways. Our purpose as search marketers is to put that information at consumers’ fingertips. As a natural reaction to this, the world of paid search has become a wave of continuous change and we owe it to our clients to ride ahead of it.
In late March, the Mobile Marketing Association (MMA) brought together some of the most innovative and forward thinking minds in the mobile industry to discuss the opportunities, pitfalls, successes, and failures in today’s mobile advertising ecosystem for the Mobile Location Leadership Forum, held in New York City. Marketers from Macy’s, PepsiCo, Brown-Forman, Google, and many others shared insights into measurement methods, strategies & tactics and campaign performance to educate the wider community on what it takes to be successful in mobile.