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SoundCloud: Popular, AF* (*Ad-Friendly)

February 23, 2017 By Brian Hall Leave a Comment

SoundCloud is an audio streaming platform that is very different from other audio streaming platforms. While SoundCloud does stream licensed music tracks, it’s also a go-to platform for user-generated content. Any user can create a profile and upload audio content to SoundCloud, making it similar to how YouTube functions in the video space. It also offers a social aspect – users can comment on one another’s tracks, and share the tracks or playlists on their own pages, a la a ‘retweet’ on Twitter. SoundCloud players can easily be embedded on a webpage, so it’s become a preferred way for many music sites and bloggers to put tracks or albums in front of their readers.

Filed Under: Media Magnified Tagged With: Advertising, audio, audio streaming, comScore, Harmelin Media, millennials, Music, pandora, Radio, SoundCloud, spotify, Twitter

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