NBC was the first network to reveal its schedule during upfront week, and the network touted its stability to the advertisers. NBC slipped to No. 2 this season in the 18-49 demo after two years on top, but NBC Entertainment Chairman Rob Greenblatt said, “There’s very little upheaval. This is the first time in a long time we are not running around and throwing shows up against a wall.”
NBC will remain # 1 among Adult 18-49 viewers for the second year in a row, thanks to Sunday Night Football, the Super Bowl, The Voice and The Blacklist.
The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new technologies and the access for advertisers, there was nostalgia this year at the upfronts.
NBC won the 2013-14 primetime television season in Adults 18-49, its first season-long win after a 10-year drought. Some perspective – Friends, Scrubs, Will & Grace were then all airing in primetime, not in an endless loop of syndication. NBC benefited from February’s coverage of the Sochi Olympics, but even when the 18 Olympic nights are excluded, NBC still […]