With the rapid increase of online media consumption over the last few years, newspapers have seen a noticeable decrease in circulation. Where newspaper used to be king, fake online media outlets and/or stories now garner more engagement than real news.
As if the newspaper industry didn’t have enough to deal with, now digital ad blocking software threatens to eat into its digital profits. Ad blockers, obviously, block ads. The reason for using them would seem to be, “I don’t want to see ads anymore…duh.” But there are more practical reasons for using ad blockers. A heavy ad load is data-intensive, meaning slow load times for users, while eating up precious time, data and battery resources.