The NFL captured a lot of media buzz in the 2016 regular season – and most of it was negative. This season has seen a lack of starting talent, players protesting during the national anthem, and officials throwing an inordinate amount of penalty flags. Worst of all for the NFL, the TV audience is down.
As the 97th season of the National Football League kicked off on Thursday, September 8th, fans everywhere were glued to last year’s Super Bowl rematch between the Carolina Panthers and and the defending champions Denver Broncos. However, the eyes of marketers will be fixed on the September 15th tilt between the New York Jets and Buffalo Bills. Here’s why: this will be the first ever NFL game to be streamed live on Twitter.
Labor Day is in our rearview mirror, summer is over, and for most of us that can only mean one thing: FOOTBALL. We again have an excuse to gorge ourselves with fried finger foods, over-consume Bud Light (gross!), and spend our Sundays parked in front of the television for hours on end. NFL preseason began […]