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Pokémon GO- A Quick Primer for Marketers

August 19, 2016 By Harmelin Media Leave a Comment

Pokémon GO is a mobile game released in the U.S on July 6, 2016 by Niantic, Inc. Within two days it became the most downloaded app in Apple’s App Store and in Google Play. Also within two days, it had almost as many daily active users as Twitter. Niantic is a company that is partially owned by Alphabet, the parent company of Google, and it licenses the Pokémon trademark from a Nintendo-owned company, which is also an investor in Niantic. The game itself is built on the concept of Augmented Reality, or AR. AR is similar to Virtual Reality (VR), but while VR games place the participant in a completely different environment, AR games merely enhance the participant’s actual physical environment. As such, Pokémon GO has taken aspects of the popular Pokémon card game and has superimposed it on the map of the world.

Filed Under: Media Magnified Tagged With: Harmelin Media, Marketers, Pokemon, Pokemon GO

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