Media partners/vendors across channels are starting to see demand for inventory pick up. The biggest spike will occur during September through election day, but many campaigns will start spending after the conventions, which means early activity in August. The best advice for advertisers is to plan and book early.
Political spending for 2016 will follow the trend of past elections cycles and only get larger. According to Borrell Associates, political advertising will reach a record $11.4 billion, up 20% from the past presidential election. Digital will exceed $1.1 billion, up 700% from the last presidential election. This represents projected spending from candidates and outside groups, and about half of total spending will support the national election.