The way we view TV is changing. Fifty years ago, American homes had one black and white television set that had fewer channels than months in the year. Flash forward to 2016 and the TV medium has grown exponentially. In this changing environment, two recent trends that have gained media attention are “cord-shaving” and “cord-cutting.”
At the network TV Upfronts event in NYC, executives from Crackle, Sony’s ad-supported TV streaming service, explained their plans to challenge Netflix and Hulu for leadership in the premium TV streaming industry.