Couponing has grown tremendously since the days of Sunday newspaper circulars. While those who use coupons avidly (see TV show Extreme Couponing) still rely heavily on free-standing inserts, or FSIs, the number of shoppers obtaining their discounts digitally is growing.
When it comes to shopping, the smartphone is king. If you are like me, all your purchase decisions flow through your smartphone, which enables users to research purchases via the internet and through social media apps. In fact, a recent Telemetrics study reports that 42% of consumers consider their smartphone the most important media resource for making […]