In May, ad professionals flocked to NYC for the unveiling of the 2016-17 broadcast line-up. The industry eagerly awaits the clips for fall broadcast premieres and starts placing bets on which programs will be hot and which will flop. For TV fans, there’s nothing like this behind-the-scenes look at new content. At a time when innovation and technology reign supreme, there’s comfort in this long-standing tradition.
The future is here. Technology has been fully embedded into our daily routines and consumers have become accustomed to an on-demand lifestyle. Programming is readily available and consumption is fragmented across TV, mobile, tablet, desktop and over-the-top devices. While past upfronts have focused on new technologies and the access for advertisers, there was nostalgia this year at the upfronts.
At the network TV Upfronts event in NYC, executives from Crackle, Sony’s ad-supported TV streaming service, explained their plans to challenge Netflix and Hulu for leadership in the premium TV streaming industry.